DEGREE OF PATIENT SATISFACTION WITH HEALTH CARE PERFORMANCE ASSESED BY MARKETING SURVEYS

Authors

  • Daniela DRUGUS University of Medicine and Pharmacy”Grigore T. Popa”- Iasi
  • Radu NECULA Transilvania University of Brasov
  • Angela REPANOVICI Transilvania University of Brasov
  • Doina AZOICAI University of Medicine and Pharmacy”Grigore T. Popa”- Iasi
  • Liliana ROGOZEA Transilvania University of Brasov

Abstract

Aim.  Marketing surveys of the health system collect useful information to develop effective management strategies. The research aim consisted in measuring patient satisfaction with health care quality. Material and methods. The qualitative research was based on an online SurveyMonkey open-ended questionnaire. The analysis of patient satisfaction/dissatisfaction with healthcare professionals was performed in 1838 patients. Correlation analysis allowed the identification of some determinants associated with patient satisfaction. Results. The variable most commonly associated with satisfaction was "I got adequate information about procedures/treatment" according to 32.2% of respondents. The patients who were dissatisfied most commonly complained that they were “Not adequately informed about maneuvers and treatment”, reported by 40.0% of respondents. Conclusions. This study provides a basis for building an original model for determining the variables of an efficient healthcare system which to ensure a high degree of patient satisfaction.

Author Biographies

  • Daniela DRUGUS, University of Medicine and Pharmacy”Grigore T. Popa”- Iasi

    Faculty of Medicine
    Department of Preventive Medicine and Interdisciplinarity

  • Radu NECULA, Transilvania University of Brasov

    Faculty of Medicine

  • Angela REPANOVICI, Transilvania University of Brasov

    Medical Engineering Department

  • Doina AZOICAI, University of Medicine and Pharmacy”Grigore T. Popa”- Iasi

    Faculty of Medicine
    Department of Preventive Medicine and Interdisciplinarity

  • Liliana ROGOZEA, Transilvania University of Brasov

    Faculty of Medicine

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Additional Files

Published

2015-03-31

Issue

Vol. 119 No. 1 (2015): The Medical-Surgical Journal

Section

PREVENTIVE MEDICINE - LABORATORY

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